For the first project in the Google UX Certificate, we were tasked to choose a prompt from a list provided and create a Mobile app. The prompt I chose was “Design an app that enable tutors to list their services and parents to search for and book time with tutors”. Working through this project I learned how to create Personas, User journey maps, identify user pain points and conduct user research through competitive audits. Most importantly I learned how to wireframe, create low-fidelity and high fidelity prototypes, and how to use Figma.

For the first project in the Google UX Certificate, we were tasked to choose a prompt from a list provided and create a Mobile app. The prompt I chose was “Design an app that enable tutors to list their services and parents to search for and book time with tutors”. Working through this project I learned how to create Personas, User journey maps, identify user pain points and conduct user research through competitive audits. Most importantly I learned how to wireframe, create low-fidelity and high fidelity prototypes, and how to use Figma.

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User Research Summary

User Research Summary

I conducted an online survey through social media and did some secondary research. I assumed parents just needed an app to find tutors but so much more that plays into finding a tutor. Parents want to make sure the person is background checked so they’re safe with the children. They also want qualifications, previous reviews, recommendations and the level of tutors that we can host on the website.

Personas

Personas

Sandra

“I don’t have time to take my son to his tutoring session and take my other 2 children to their after school activities”

“I don’t have time to take my son to his tutoring session and take my other 2 children to their after school activities”

Rochelle

“I am very qualified to be a tutor, I just need people to trust me”

“I am very qualified to be a tutor, I just need people to trust me”

Brian

“I love Lucy, she is my whole world and I don’t want her to world to be confusing due to a language barrier”

“I love Lucy, she is my whole world and I don’t want her to world to be confusing due to a language barrier”

User Pain Points

User Pain Points

1

The inability to find tutors near home so it can fit in the family’s schedule


Allow Location setting or “Near me” setting automatically on


2

How do the parents know if this person has the appropriate education in order  to teach their children


If someone wants to become a tutor they must show proof in the subject they are trying to tutor for.


3

How can parents trust the tutor with their kids and with the education they provide?


Tutors will have profiles with all their information, ratings, and reviews


4

Some way to keep track of multiple tutors and connect with them safely


An addition of online scheduling, Invite added to app calendar so you can see all tutors on what days. Chats between parent & tutor


Initial Ideation

Initial Ideation

UX Research Study

UX Research Study

Research Questions

  • What can we learn from the steps users take whether they are a parent/student or an educator

  • How long does it take for a person seeking a tutor to find and book a tutor?

  • Do users think the app is easy or difficult to use?

  • How long does it take someone to become a tutor searchable on the app?

  • Are there parts of the user flow where users get stuck?

Methodology

Unmoderated usability study

  • Location: United States, remote (each participant will complete the study in their own home)

  • Date: Sessions will take place on Sept 3rd (normal business hours) and Sept 4th (after hours)

  • Length: Each session will last 5 to 10 minutes, based on a list of prompts

  • Compensation: $15 Walmart gift card for participating in the study

Participants

  • Participants are all in need of a tutor, and the study is accessible for use with a screen reader and a switch device

  • 3 sets of parents: 2 that are 50, 2 that are 30, and 2 that are 40. 4 females, 2 non-binary, and 2 males. All looking for tutors either for themselves or their child. 

  • 2 20y/o and 2 25 y/o as well looking for tutors for themselves.

  • One 20 y/o, one 30 y/o and 40y/o and one 50 y/o in need of becoming tutors using our app

Competition

  • Tutors.com

  • Tutor Around

  • Varsity Tutors

  • Preply

KPI’s

  • Conversion Rates

  • Time on Task

  • SUS

  • Drop-off rates

Low-Fidelity Prototype

Low-Fidelity Prototype

Affinity Diagram Results

Affinity Diagram Results

Usability Research Findings

Usability Research Findings

Research goals:

Figure out if this app makes finding a reliable tutor simple and easy.

Unmoderated usability study

Location: United States, remote (each participant will complete the study in their own home)

Date: Sessions will take place on Sept 3rd (normal business hours) and Sept 4th (after hours)

Length: Each session will last 5 to 10 minutes, based on a list of prompts

Compensation: $25 Walmart gift card for participating in the study

Round 1 Findings

1

When users have to select a date, they prefer to see a calendar

2

Users were surprised when there wasn't a confirmation page before being charged

3

Users want to book a tutor on a scheduled basis instead of making a one-time reservation

Round 2 Findings

1

Users need a simpler way to start their tutor search

2

Users need better cues for what steps are required in order to book a new Tutor

3

Users appreciated the details and reviews on tutor profiles when choosing a tutor

Final Design

Final Design

I chose a friendly and welcoming color palette.

Simple Sans Serif Typography: Karla

Modern and Clean Aesthetic to app design itself

Lets Connect!

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Lets Connect!

Lets Connect!

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